Hats
Head circumference: around the widest part of the head, in front of the ears. Keep the tape level.
Size Guide
Sizes vary from style to style, so every product has its own size chart. Save your dog’s measurements once and we’ll check each chart for you.
How to measure
Use a soft tape with your dog standing naturally. Snug, not tight — two fingers should slide underneath.
- 1ChestAround the widest part of the ribcage, just behind the front legs. Chest decides the size for clothing and harnesses.
- 2Back lengthFrom the base of the neck to the base of the tail, along the spine. Tells you how long a style will sit.
- 3NeckAround the base of the neck, where a collar sits. Leave two fingers of room.
Hats and shoes
Only needed for these products — they’re sized by head and paw, not body.
Shoes
Paw length: heel pad to the tip of the longest toe. Paw width: across the widest part. Measure standing on a hard floor, and use the larger front paw.
How we pick a size
- Each product’s own chartA puffer and a tee can size differently, so we never use one store-wide chart.
- Only sizes that existWe only recommend sizes the product is actually made in — and tell you when one is sold out.
- Between sizes? Size upSlightly roomy is more comfortable than tight, and leaves room to move.
Shop outfits that fit your pup
Every style checked against your dog’s measurements. Only sizes in stock.
Questions
Which measurement matters most?
For clothing and harnesses, chest. Back length and neck confirm the fit and tell you how a style will sit. Hats use head circumference; shoes use paw length.
Why does the same size fit differently?
Cut, fabric and construction change the fit, so each style carries its own chart. Always go by the chart on the product you’re looking at.
What if my dog is between sizes?
Go with the larger size. If chest and back length point to different sizes, chest decides — we’ll note if the style may sit a little short or long.
How accurate do my measurements need to be?
Within a centimetre (about half an inch) is plenty. Measure twice, snug but not tight, with your dog standing.
Typical sizes by breed
- French BulldogXL–2XL
- Pug · BostonL–XL
- Dachshund · Shih TzuM–L
- Yorkie · ChihuahuaXS–S
General guide only. Dogs of the same breed vary — measurements decide the size.
Can I get personal size advice?
Yes — send us your dog’s measurements and the product you like, and we’ll recommend a size. Contact us.
Do you offer size exchanges?
Yes. If the size isn’t right, you can exchange it — see returns & exchanges for the details.